Founded in Los Angeles by professional skateboarder Paul Rodriguez Jr., Primitive set out to establish itself not only as a destination retail boutique, but also as a world renowned clothing label.
Primitive as a brand encompasses all of the elements that one is exposed to having grown up either skateboarding, digging for vinyl, chasing girls, getting into trouble, partying, collecting sneakers, or all of the above.
Simply put, each piece represents life experiences that have collectively shaped who we are.
We hope you enjoy.
Being that all Primitive affiliates were conceived in California, we decided to show homage to our birth place with this Golden State inspired tee.
"I’m from the land of rattle snakes & golden bears." - J-Ro of Tha Liks
While still paying tribute to our native land, this tee also pays recognition to where the good "stuff" is grown.
Being the eclectic bunch that we are, various genres of music have always influenced us in one way or another. One type of music I speak of is Metal. Who doesn’t like some Metal every once in a while?!
The idea for the graphic came from the type of concert posters & album covers that were being released during the mid-late 80’s.
Some basic (& not so basic) Primitive Signature logo tees.
Fleece :
We came through with 6 new styles from New Era this season.
Beanies! :
We recently took photos with team riders Torey Pudwill, Carlos Zarazua, and the man himself, P-Rod rockin the new gear. This is a behind the scenes video of that day.
